Work History


Subculture Magazine - 1996 - 1998


Assisted editor-in-chief and photo editor; reviewed mixtapes; organized initial print newsletters sent to magazine subscribers


Channel 36 - Audtiotistic Music Festival - 1998 - 2003


Assisted festival producer; Los Angeles Street team management; assisted with bookings (lower lineup music acts); produced one-off events associated with the larger festival; marketing and influencer invitees.


BLENDS Los Angeles - 2007 - 2009


Marketing & events; store management; new hires; collaborated to bring the only Comme des Garcons Guerrilla Store (wrote proposal and worked on creative package for presentation to CDG); responsible for the BLENDS x Oakley Frogskins - the most coveted Oakley collaborative sunglasses; assumed PR roll working with blogs such as Hypebeast.com, Highsnobiety.com, and SlamxHype.com.


SlamxHype - 2009 - 2012


North American editor focusing on Art, Sneakers, street wear; travelled to cover media events put on by Nike globally; collaborated on SXH events and produced Los Angeles group exhibit featuring Erik Brunetti, Anthony Lister, and many others; produced and wrote cover story for first issue of The New Order magazine.


Highsnobiety - 2012 - 2014


Los Angeles-based editor covering sneakers, art, street wear, video games, food and other local LA happenings. Created and produced original content pieces. 


COLDSMOKE - 2013 - 2014


Marketing and PR Director responsible for marketing activations; product seeding/influencer marketing; produced content (look books, editorials, social media, etc.) with numerous photographic talents including Jim Mangan, Jared Chambers, trashhand, Laura Austin, Daniel Arnold and others; created and maintained marketing budgets; hosted editors/influencers at COLDSMOKE office and events to showcase product, educate on the brand and tell the story of the brand in an intimate setting; worked on and launched the #coldstoked on Instagram working with global landscape photographers to get it up and running it is now over 33,000 posts; worked with sales team on wholesale and direct to consumer aspect of business.


Oakley (freelance) - 2009 to present


Working on street wear/artist focused collaborations handling PR, product seeding, and working on event activations associated with specific releases; influencer seeding with editors, select shops, and other street wear personalities; collaborated on the Oakley Latch influencing overall design direction along with Eric Koston, Atiba Jefferson, Curren Caples and Sean Malto; currently working on guiding 2018 and beyond collaborative ventures with various partners.


Freelance and personal projects


Operating as a photographer shooting ads, look books, campaigns and social media content for numerous globally recognized brands including ASICS, New Balance, Stussy/Stussy Women, Herschel, Jason Markk, SNEEZE, Vogue.com, Hearst, Oakley, COLDSMOKE, Moose Knuckles, and others.


Brand consultation with COLDSMOKE and Forte Mare (Rastaclat and Underhanded gloves) agency advising, producing and shooting content aimed at getting onto Hypebeast.com and Highsnobiety.com.


Worked on a 1-year retainer with Jason Markk to establish a "photo bank" of photos for social media use and print ads.


THE CLOSE ENOUGH GALLERY owner publishing photo books and producing photo exhibits working with the likes of Ben Colen, Ray Barbee, Robbie Jeffers, Grace Ahlbom and others.


Created the "Under the Radar" photo exhibit in partnership with Stussy and Heel Bruise that saw us take the exhibit to Long Beach, Chicago, San Mateo, Tokyo, Osaka, and Las Vegas where I oversaw production at every location, also was responsible for curating, marketing/PR efforts and sponsorships (Vans, Nike SB).


THE ROYAL PALMS MOTEL currently working on creative direction, branding, etc.


Skills


Photography
Photo production
Product seeding
Vast network/excellent networking ability
Keen eye for trends in content
Event production
Identifying collaborative partners that make sense for brands
Great eye for artistic talent
Exhibit curation
Always thinking bigger picture
Trend scouting

Using Format